Personal Data Protection Policy

ARTSQUARE Agency s.r.o.
A company with registered office at Saská 520/3, 118 00 Prague 1, Czech Republic
Identification No.: 05601029
VAT number: CZ05601029
Registered under Reg. No C 266578 in the Commercial Register maintained by the Prague Municipal Court
(“Karel Zeman Museum”)

the operator of the webstore, declares that all personal data (hereinafter also referred to as “data”) is treated as strictly confidential and is handled in accordance with applicable legal provisions in the area of personal data protection.

The security of your personal data is our priority. We therefore pay due attention to personal data and its protection. In the Personal Data Processing Policy (the “Policy”), we would like to inform you about how we collect personal data about you and how we then use it. 


1.   Personal data and its processing

1.1.  Personal data categories

We collect various types of data, depending on which of our services you are using.

If you shop with us, we collect your:

  • Name and contact details - first name and surname, email address, delivery address, billing address, phone number, bank details
  • Demographic data - data about gender, date of birth and country
  • Data as a result of the duration of the agreement – products bought, customer segment, volume of services provided

If you are on our marketing mailing list, we collect:

  • Name and contact details – email address and first name.  
  • Demographic details – country, gender.

We also process the following personal data:

  • Data from communication between Karel Zeman Museum and the customer
  • Behavioral records for websites operated by Karel Zeman Museum


1.2.  Purpose of processing personal data

  • Provision of services and their improvement. In order to provide the services offered and improve them to your satisfaction, we process your personal data. This means specifically:
    • Processing orders for products or services ordered via our website. The legal reason is the need to fulfil the purchase agreement and, for selected data, to meet legal obligations (e.g. accounting documents).
    • Notification of the availability of products. If you ask to monitor the availability of products, we will process your personal data on the basis of your consent.
    • Customer support. To provide customer service and prevent any problems when fulfilling a purchase agreement, we will process your personal data on the basis of the necessary fulfilment of these agreements.
    • Communication. We use the data that is collected to communicate with you and to adapt it for each individual. For example, we may contact you by phone or emai to remind you that you have products in your online basket, to help you complete your order, give you the current status of your request, order or return or get more information from you about it, or notify you that you need to take action to keep your account active. If you shop with us as a non-member, we process this data for the purpose of fulfilling the purchase agreement or implementing the measures adopted before the conclusion of the agreement. 
    • Improving services. We use data to continuously improve our services and systems, including adding new features, and also to make informed decisions through the use of pooled analysis and business intelligence, all on the basis of our legitimate interest derived from the freedom of business and on the basis of the need to improve the services provided for competitive success. To ensure the adequate protection of your rights and interests, we use personal data in an anonymised form for the purpose of making improvements to our services.

  • Protection, security and dispute resolution. We may also process data out of legitimate interest, to ensure the protection and security of our systems and customers, detect and prevent fraud, resolve disputes and enforce our agreements  on the basis of legitimate interest.

  • Marketing offers.
    • Commercial communication
      • We send you commercial communications about similar products to those you have purchased.
      • You can always decline commercial communications via the unsubscribe link found in every email.
      • If you unsubscribe from commercial communications, we will stop using your electronic contact information for this purpose. We will start using it again if you register or request it specifically.

    • The marketing offers you see may be chosen on the basis of other information we have gathered about you over time according to contact details, demographic data, favourites and data about using our products and websites (cookies, IP address, data provided by your browser, click data, commercial communications displayed, products visited). We do not have fully automated processing which would have a legal impact on you.
    • If you shop with us as a non-member, we process this data because of legitimate interest, which belongs in the sphere of legitimate conventional marketing.
    • If you are not our customer, we will process your data on the basis of your consent.
    • You have the right to raise an objection to the processing at any time free of charge. Contact details are provided at the end of this document.

  • Processing of cookies from websites operated by Karel Zeman Museum
    • If you have permitted cookies on your web browser, we will process records of behaviour from the cookies located on the websites operated by Karel Zeman Museum to ensure better operation of the Karel Zeman Museum website and for internet advertising by Karel Zeman Museum. More information can be found in a separate chapter of this document.  You consent with cookies through browser settings. 


1.3.  Transfer of personal data to third parties

Your personal information will be passed on to third parties or otherwise arranged only if it is necessary to fulfil a purchase agreement, is based on legitimate interest, because of the need to outsource, or if you have given your consent to this in advance, as follows:

  • to affiliated companies and processors based on fulfilment of the purchase agreement to perform internal processes and procedures;
  • to companies issuing credit cards, to providers of payment services to process payments and to banks on the basis of your order, to fulfil a purchase agreement;
  • to carriers to deliver your order or services and to resolve complaints, including withdrawal from an agreement;
  • to other service providers and third parties involved in data processing;
  • to third parties, e.g. legal or financial representatives or courts, for the purpose of the processing of tax documents, recovery of debts or for other reasons ensuing from the fulfilment of our legal obligations;
  • public authorities (e.g. the police);
  • third parties carrying out surveys among customers.


If a third party uses data in connection with their legitimate interests, the controller is not liable for this processing. This processing is governed by the personal data processing policy of the relevant companies and individuals. 


2.   The customer account and purchasing without registering

  • As part of the customer account, you will get direct access to your data, including editing, and you can view your data about both completed and incomplete orders and edit your newsletter preferences. You can also manage your personal data and newsletter preferences via the customer account.
  • If you do not wish to set up a customer account to make a purchase, you can also shop without registering in our webstore, i.e. as a non-member.


3.   Personal data security and retention period

3.1.  Personal data security

  • Your personal data is transmitted to us in encrypted form. We use the SSL (secure socket layer) technology. We secure our websites and other systems using technical and organisational measures against the loss and destruction of your data, unauthorised access to your data or its modification or dissemination.
  • We require our processors to prove compliance of their systems with the GDPR.
  • Access to your customer account is only possible after entering your personal password. In this context, we would like to draw your attention to the fact that you must not share your access data with third parties and after finishing your activity in your customer account, always close the window of your web browser, especially if you are using a public computer. Karel Zeman Museum is not liable for the misuse of passwords used, unless caused directly by Karel Zeman Museum.


3.2.  Duration of processing

We process and store personal data

  • for the period necessary to ensure all rights and obligations arising from the purchase agreement, i.e. for the duration of the order and warranty period
  • one year after the end of the warranty period to resolve potential disputes
  • for the period in which Karel Zeman Museum is obliged as the controller to store it in accordance with generally binding legislation. Accounting documents, such as invoices issued by Karel Zeman Museum, are archived according to law for 10 years from being issued.
  • Consent to being notified about the availability of products remains valid until the information about availability is sent, but for a maximum of one year, or until consent is withdrawn.
  • Consent to marketing offers is valid for two years or until it is withdrawn.

In other cases, the processing of data arises from the purpose of the processing or is determined by data protection legislation.


4.   Rights of data subjects

  • If we process your personal data, you may request free information about the processing of your personal data at any time.
  • If you believe that we are processing your personal data in a manner contrary to the protection of your personal data and legal conditions for the protection of personal data, you may ask for an explanation and ask for us to remedy the situation that has arisen and, in particular, you may ask for corrections or supplementations to be made, the disposal of your personal data, or the blocking of your personal data.
  • If you want to exercise your rights, contact the data protection officer at the e-mail address You can also contact the Information Commissioner's Office.
  • You may withdraw your consent to the processing of your personal data at any time. If you withdraw your consent to the processing of your personal data, your personal data will be deleted or anonymised; however, this does not apply to the personal data Karel Zeman Museum needs to fulfil its statutory obligations (e.g. handling orders already submitted) or to protect its legitimate interests. Personal data is also disposed of if the personal data is not necessary for the designated purpose or if the storage of your data is not permissible for other reasons as specified by the law.


5.   The website

5.1.  Cookies

Our website uses cookies to make our products relevant, interesting and user-friendly for you. Cookies are small text files that are stored on your computer, smartphone or other device, and are used in your web browser. More information about cookies can be found here. For example, we use cookies:

  • for the shopping basket to work correctly, so that you can complete your order as simply as possible
  • to remember your login details, so you don't have to enter them repeatedly
  • to adapt our site to your needs in the best possible way by monitoring visits, your movement on the site and the functions used
  • to discover information about advertisements you have browsed so that we do not show you advertising for products you are not interested in


Some cookies may collect information which is then used by third parties and which, for example, directly support our advertising activities (i.e. third-party cookies). For example, information about products purchased on our website may be displayed by an advertising agency as part of the display and customisation of web banner advertisements on your selected website. However, you cannot be identified by this data. 

5.2.  Use of cookies

The cookies used on our website can be divided into two basic types. Session cookies are deleted as soon as your visit to our website ends.Persistent cookies remain stored on your device far longer or until you remove them manually (the period for which a cookie is left on your device depends on the cookie’s own settings and your browser settings).

Cookies can also be divided by functionality into:

  • analytical, which help us improve the user experience of our website by understanding how people use it
  • conversion, which help us analyse the performance of various sales channels
  • tracking, which, combined with conversion cookies, help us analyse the performance of various sales channels
  • remarketing, which we use to personalise the content of ads and their correct targeting
  • essential, which are important for basic website functionality


5.3.  Rejecting cookies

Settings for cookies are part of your browser. By default, most browsers automatically accept cookies. You can also reject or restrict cookies to the ones you select by using your web browser.

Information about browsers and how to set cookie preferences can be found on the websites below or in other internet browser documentation


5.4.  Links

Our website contains links to other websites which are practical and contain information. Please note that these sites may be owned and operated by other companies and organisations and have different security and personal data protection policies. Our company has no control over, and nor does it bear any liability for, any information, material, products or services contained on or accessible via these websites. 


6.   Contact us

If you have any questions, comments or requests regarding this Policy, please do not hesitate to contact us at the address or customer hotline listed in the footer of this Policy.

Data protection officer: 

Contact: ARTSQUARE Agency s.r.o, Saská 520/3, 118 00 Prague, Czech Republic 

Customer service:  

This Privacy Policy is valid from 25 May 2018.